
High Resolution #6: IBM Head of Design, Phil Gilbert, wields $100M and 1,300 designers to bring design back to IBM's roots
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Mar 19, 2017 Phil Gilbert, GM and Head of Design at IBM, discusses creating IBM's proprietary design thinking methodology, their design school for new graduates, and the $100M investment. They explore scaling design thinking, the decline of design influence at IBM, the impact of design and IBM's design thinking, preserving design heritage, humility, curiosity, and diversity, aligning and motivating teams with hills, the limitations of computers and IBM's focus on augmenting human endeavors, design thinking and prioritization at IBM, and the impact of design on enterprises and agencies.
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Episode notes
1 2 3 4 5 6 7 8 9 10 11
Introduction
00:00 • 2min
Designing for Differentiated Outcomes
01:30 • 19min
The Decline of Design Influence at IBM
20:09 • 7min
The Impact of Design and IBM's Design Thinking
26:52 • 3min
Preserving Design Heritage at IBM
29:36 • 6min
Humility, Curiosity, and the Importance of Diversity
35:25 • 10min
Working on Disaster Recovery and Defining Goals
44:56 • 2min
Aligning and Motivating Teams with Hills
46:50 • 19min
The Limitations of Computers and IBM's Focus on Augmenting Human Endeavors
01:05:55 • 2min
Design Thinking and Prioritization at IBM
01:08:18 • 15min
The Impact of Design on Enterprises and Agencies
01:23:42 • 2min
