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#6: IBM Head of Design, Phil Gilbert, wields $100M and 1,300 designers to bring design back to IBM's roots

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Aligning and Motivating Teams with Hills

This chapter discusses the concept of using a hill, which represents a differentiated solution to a problem, as a way to align and motivate a team. The speaker emphasizes the importance of ensuring that team members understand their contribution to the overall market outcome and have a connection to the problem they are solving. They also mention how using this mechanism of talking about hills can aid in scaling the solution to a broader ecosystem of stakeholders.

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