Phil Gilbert, GM and Head of Design at IBM, discusses creating IBM's proprietary design thinking methodology, their design school for new graduates, and the $100M investment. They explore scaling design thinking, the decline of design influence at IBM, the impact of design and IBM's design thinking, preserving design heritage, humility, curiosity, and diversity, aligning and motivating teams with hills, the limitations of computers and IBM's focus on augmenting human endeavors, design thinking and prioritization at IBM, and the impact of design on enterprises and agencies.
