High Resolution cover image

#6: IBM Head of Design, Phil Gilbert, wields $100M and 1,300 designers to bring design back to IBM's roots

High Resolution

00:00

The Decline of Design Influence at IBM

This chapter discusses the factors that led to a decline in the influence of the design program at IBM, including the shift from hardware to software designs. It emphasizes the importance of having a seat at the business table to sustain design influence over time. The chapter also explores the structure of IBM's design program and the concept of design as a methodology.

Play episode from 20:09
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app