Entrepreneurial Thought Leaders (ETL) Kathleen Eisenhardt (Stanford) - Strategy for New Companies
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Nov 1, 2023 Kathleen Eisenhardt, Stanford professor, shares strategies for founders of new companies in disrupted markets. Topics include coherent strategy, strategic timing, successful internationalization, growth strategies in ridesharing, impact of AI on strategy, and early strategy and acquisition in new companies.
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Professor's Advantage
- Professors offer a unique perspective by studying many companies, unlike entrepreneurs or VCs.
- This broad view allows them to identify patterns and insights across successful and unsuccessful ventures.
Opportunity vs. Strategy
- Recognizing an opportunity is not a strategy.
- Strategy involves a set of coordinated actions designed to create and capture value.
See the Whole Field
- Focus on the entire playing field, like a point guard in basketball.
- Pay attention to substitutes, not just rivals, as they pose a greater threat.