
Kathleen Eisenhardt
Stanford W. Ascherman M.D. Professor in the Stanford School of Engineering, faculty member with STVP, the Stanford Engineering Entrepreneurship Center, and the Stanford Digital Economy Lab, author of over 100 articles and several books, most recently (with Don Sull), “Simple Rules: How to Survive in a Complex World.”
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Nov 1, 2023 • 47min
Kathleen Eisenhardt (Stanford) - Strategy for New Companies
Kathleen Eisenhardt, Stanford professor, shares strategies for founders of new companies in disrupted markets. Topics include coherent strategy, strategic timing, successful internationalization, growth strategies in ridesharing, impact of AI on strategy, and early strategy and acquisition in new companies.