3min chapter

Entrepreneurial Thought Leaders (ETL) cover image

Kathleen Eisenhardt (Stanford) - Strategy for New Companies

Entrepreneurial Thought Leaders (ETL)

CHAPTER

Early Strategy, Unit Economics, and Acquisition in New Companies

The chapter discusses the importance of learning product market fit and unique economics for new companies. It shares an example of a software company that considered unit economics from the beginning and touches on the topic of driving out competition through acquisition and the ethical considerations behind it.

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