Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast How to Turn Referrals Into a Scalable, Predictable Growth Engine
Jan 13, 2026
In this discussion, Murphy Nadauld, founder of ReferPro, dives into turning referrals into a powerful growth machine for home service businesses. He reveals that while 83% of customers want to refer, only 29% do, and outlines a three-part system of awareness, attribution, and automated rewards to bridge this gap. Murphy shares insights on harnessing technician-driven referrals, building a B2B affiliate network, and using AI to personalize outreach. He emphasizes the importance of tracking referrals and rewards to create a predictable, scalable growth engine.
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How ReferPro Was Born
- Murphy built ReferPro after running an Airbnb cleaning business and seeing contractor referral pain during his basement remodel.
- Fifteen contractors visiting his house exposed chaotic referral processes and inspired the product.
The 54% Referral Gap
- 83% of customers are willing to refer but only 29% actually do, leaving a 54% referral gap to close.
- Murphy Nadauld says Awareness, Attribution, and Rewards are the three levers to bridge that gap.
Automate Attribution And Payouts
- Track referral attribution into your CRM so every referral is credited and measurable.
- Automate payouts and rewards after invoice/payment to avoid manual gift-card hassles and speed up incentives.