How to Turn Referrals Into a Scalable, Predictable Growth Engine
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
Intro
John Wilson introduces the episode and guest Murphy Nadauld on referrals and growth.
Referrals are still the #1 growth channel in home services — but most contractors treat it like hope marketing.
In this episode, John Wilson sits down with Murphy Nadauld (ReferPro) to break down how the best operators turn word-of-mouth into a systematic, trackable, ROI-positive referral engine.
They unpack why 83% of customers are willing to refer, yet only 29% actually do — and the three levers that close the gap: awareness, attribution, and automated rewards.
You’ll learn how top HVAC, plumbing, electrical, roofing, and restoration companies:
- Activate referrals directly through technicians in the home
- Build a B2B “affiliate army” (realtors, plumbers, inspectors, restoration partners)
- Tier incentives by job value so referrals scale without blowing up CAC
- Use attribution and automation to make referrals predictable — not random
If you’re a contractor owner who wants referrals on demand, not vibes, this episode is your blueprint.
In This Episode, We Cover:
- The referral gap: why customers want to refer but don’t
- The 3-part referral system: Awareness → Attribution → Rewards
- How “power referrers” actually emerge (and why spend ≠ referrals)
- Technician-driven referrals: QR codes, NFC, truck signage, leave-behinds
💼 Shoutout to ReferPro
Most home service businesses rely on referrals, but without a system, a lot of that revenue gets left on the table. ReferPro helps automate referral reminders, attribution, and rewards so referrals actually turn into booked jobs.
Owned and Operated listeners get 20% off plus discounted onboarding — learn more HERE
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💼 Shoutout to Quick Staffers LLC
Need trained HVAC & plumbing CSRs at a fraction of the cost? Quick Staffers LLC specializes in placing top-tier global talent with the best SOPs and scripts.
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Guests / Hosts:
John Wilson – Owned and Operated
https://x.com/WilsonCompanies
Murphy Nadauld – ReferPro
https://www.linkedin.com/in/murphy-nadauld-183301106/
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
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