In this discussion, Murphy Nadauld, founder of ReferPro, dives into turning referrals into a powerful growth machine for home service businesses. He reveals that while 83% of customers want to refer, only 29% do, and outlines a three-part system of awareness, attribution, and automated rewards to bridge this gap. Murphy shares insights on harnessing technician-driven referrals, building a B2B affiliate network, and using AI to personalize outreach. He emphasizes the importance of tracking referrals and rewards to create a predictable, scalable growth engine.
