Creator Science

#223: ChefPK – How this YouTuber makes merch people actually buy

Nov 5, 2024

55:17

Snipd AI

Chef PK is a cooking YouTuber who has captivated audiences with his anime-themed food creations, amassing over 67 million views. In this engaging talk, he reveals how he successfully transitioned from digital content to physical products, including a bestselling cookbook. He shares strategies for brainstorming product ideas and finding the right audience, while also discussing the importance of innovating meal prep with his unique cooking cards. Discover how Chef PK balances running his channel with building a thriving merchandise business.

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Chef PK's successful transition from YouTube revenue to physical product sales showcases the creative freedoms self-publishing offers content creators.

Understanding audience preferences through direct engagement allows creators to effectively brainstorm and tailor product ideas beyond their niche.

Innovative product development, like Cooking with Chaos, focuses on usability and broad appeal, marking a shift towards versatile cooking solutions.

Deep dives

The Shift from Sponsorship to Product Sales

Creating physical products can provide more creative freedom compared to working with sponsors. A noteworthy example is the launch of Chef PK's first book, which generated $40,000 in revenue at just 100,000 subscribers, highlighting the potential of self-publishing. Transitioning from a reliance on AdSense and sponsorships, Chef PK emphasizes developing unique product concepts that resonate with audiences outside of the immediate niche. This approach not only diversifies income streams but also enhances engagement with the community, providing products that align with their interests.

Intro

2min

Monetizing Passion: From Culinary to YouTube

9min

Understanding Patreon Engagement and Content Monetization

3min

From Digital to Print: Crafting a Cookbook Success

7min

Navigating Cookbook Creation and Audience Engagement

9min

Cooking with Chaos: A Culinary Revolution

4min

Innovating Meal Prep with Cooking Cards

19min

Chef PK is a cooking YouTuber whose anime food channel has done 67,000,000 views. But that's not what we're talking about today. We're talking about physical products.

At a 100,000 subscribers he launched his first book, and did about 40,000 in revenue.

In this episode, you'll learn how to brainstorm product ideas, how to find product audience fit, and how to bring an idea into reality.

Full transcript and show notes

Chef PK's Website / Twitter / Instagram / YouTube

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TIMESTAMPS

(00:00) What Happens When an Anime Chef Makes Merch?

(01:05) ChefPK’s Product Rundown

(02:11) Revenue Breakdown

(03:37) Evolving from Channel to Business

(07:07) Using Patreon as a YouTuber

(13:09) Evolving from Channel to Business II