Creator Science #223: ChefPK – How this YouTuber makes merch people actually buy
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Nov 5, 2024 
Chef PK is a cooking YouTuber who has captivated audiences with his anime-themed food creations, amassing over 67 million views. In this engaging talk, he reveals how he successfully transitioned from digital content to physical products, including a bestselling cookbook. He shares strategies for brainstorming product ideas and finding the right audience, while also discussing the importance of innovating meal prep with his unique cooking cards. Discover how Chef PK balances running his channel with building a thriving merchandise business.
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Unexpected Success
- Chef PK combined anime and food, seemingly niche topics, to build a successful YouTube channel with 67 million views.
- At 100,000 subscribers, his first cookbook generated $40,000 in revenue, surprising even himself.
Know Your Audience
- Understand your target audience by going where they go.
- Chef PK attends conventions to connect with his audience and understand their needs.
Targeted Physical Products
- Create unique, physical products tailored to your audience, even if your content isn't educational.
- Chef PK found success with cookbooks designed like manga, appealing to his anime-loving audience.