Chef PK is a cooking YouTuber who has captivated audiences with his anime-themed food creations, amassing over 67 million views. In this engaging talk, he reveals how he successfully transitioned from digital content to physical products, including a bestselling cookbook. He shares strategies for brainstorming product ideas and finding the right audience, while also discussing the importance of innovating meal prep with his unique cooking cards. Discover how Chef PK balances running his channel with building a thriving merchandise business.