#223: ChefPK – How this YouTuber makes merch people actually buy
Creator Science
Navigating Cookbook Creation and Audience Engagement
This chapter delves into the decision-making process of launching a cookbook driven by audience feedback, emphasizing the shift towards self-publishing. The speaker shares personal experiences on leveraging innovative tools, integrating sponsorships authentically, and the importance of creative control in building a sustainable connection with their audience.
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