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Ep. 302: Short-Form BJJ Content, feat. Tum Energia
Sep 14, 2024
Tum Energia, a BJJ black belt and founder of Energia Martial Arts, shares insights on the evolving landscape of short-form content in Brazilian Jiu-Jitsu. He discusses how platforms like TikTok and Instagram shape learning experiences for practitioners. The conversation highlights the challenges creators face in balancing engagement with quality content. Tum also addresses the impact of short videos on attention spans and the ethical considerations for content creators, advocating for mindful consumption of instructional resources to enhance comprehension in the martial arts community.
55:50
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Quick takeaways
- The rise of short-form BJJ content on platforms like TikTok and Instagram is transforming how practitioners learn and share techniques.
- Content creators face the dilemma of engaging audiences with quick videos while maintaining the depth and quality of their instructional materials.
Deep dives
The Rise of Short Form Content in Jiu-Jitsu
The emergence of short form content, particularly on platforms like TikTok and Instagram, is reshaping how jiu-jitsu practitioners share and receive information. Statistics show that videos under 19 seconds retain 50% of their viewers, illustrating the power of quick content consumption. This trend is causing a shift in the jiu-jitsu community, with many turning to short snippets for quick tips rather than traditional instructional methods. While this can enhance engagement, it raises questions about the depth of learning and whether it may lead to superficial understanding of techniques.
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