AI for Revenue Leaders: The AI Hat Podcast Why This 16-Year Industry Veteran Says 2026 Is Make-or-Break for AI Marketing
Dec 2, 2025
In this captivating discussion, Michael Stelzner, founder of Social Media Examiner and an expert in AI marketing, shares why 2026 could be a pivotal year for marketers. He reveals that while 90% anticipate AI will transform the industry, many are slow to adapt. With insights from over 730 marketers, he emphasizes the need for strategic AI integration to thrive. Michael also explores how small businesses can leverage AI for efficiency and highlights innovative tools and the importance of networking at events like AI Business World.
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2026 Is The Make-or-Break Year
- Most marketers (90%) expect AI to change the industry but many still underestimate its personal impact.
- Michael Stelzner warns 2026 will separate those who scale from those left behind.
Optimism Masks Preparedness Gaps
- Many marketers are optimistic about AI but unclear how much it will change their daily work.
- Stelzner sees a gap between belief in change and concrete preparedness or awareness.
Move From Simple Prompts To Strategic Workflows
- Don't stop at simple tasks; train teams to use AI for substantive workflows and integrations.
- Stelzner recommends strategic adoption beyond basic prompt use to gain real advantage.