Report Findings: Marketers' Views on AI Opportunity

Here's the reality check nobody wants to hear - while 90% of marketers believe AI will fundamentally change their industry, 70% see it as an opportunity instead of a threat. That gap? It's the Hero Complex whispering in your ear that you can figure this out on your own, that you don't need to adapt your systems now. But here's what the latest industry report reveals: 2026 isn't just another year of gradual change - it's the year that will separate the marketers and business owners who scale from those who get left behind in the digital dust.

I'm absolutely thrilled to welcome back my longtime colleague and friend, Michael Stelzner - the mastermind behind Social Media Examiner, the empire builder who created Social Media Marketing World (the industry's largest conference), and the visionary founder of the brand new AI Business World conference. With over 16 years of industry research under his belt and millions of podcast downloads, Michael just dropped his second annual AI Marketing Industry Report surveying over 730 marketers. If you want to know where AI marketing is heading in 2026 and how to position yourself ahead of the curve, there's literally no one better to learn from than the guy who's been tracking these trends since before most of us knew what social media marketing even meant!

The AI Hat Podcast host Mike Allton asked Michael Stelzner about:

✨ The 2026 Separation Strategy - Discover the specific mindset shift that separates AI winners from the 30% who'll be left behind.

✨ Beyond Daily Usage Growth - Learn why jumping from 37% to 60% daily usage isn't enough to guarantee success.

✨ The Opportunity Recognition Framework - Master the difference between seeing AI as threat versus competitive advantage.

CHAPTERS:

00:00 Introduction to AI Adoption

01:18 The AI Hat Podcast Overview

02:49 Industry Insights and AI Marketing Report

03:56 Interview with Michael Stelzner

04:49 AI's Impact on Jobs and Marketing

10:13 Strategic Use of AI in Business

19:18 The Creative Renaissance with AI

27:37 The Rapid Pace of AI Innovation

28:00 AI Adoption in Big vs. Small Businesses

29:10 AI's Impact on Job Security

31:41 Leveraging AI for Small Business Growth

36:43 AI Tools and Real-World Applications

40:31 AI Business World Conference

48:03 Getting Started with AI Today

52:49 Conclusion and Final Thoughts

Learn more about Michael Stelzner

• Connect with Michael Stelzner on LinkedIn
• Follow Michael Stelzner on Facebook

Resources & Brands mentioned in this episode

• Social Media Examiner
• Social Media Marketing World
• AI Business World - save $100!
• 2025 AI Marketing Industry Report
• AI Explored Podcast
• Paul Roetzer
• MAICON
• Bring Mike Allton to your event to speak on AI for Sales or Marketing
• Shell Game Podcast
• AI Solopreneur OS Community
• Magai
• Suno
• Nano Banana
• AI Work Buddy
• Follow Mike Allton on Threads and get more AI tips

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