Masters of Scale Rapid Response: EA’s march to 1 billion gamers, with CEO Andrew Wilson
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Sep 24, 2024 
Andrew Wilson, CEO of Electronic Arts and a leader in game development, shares insights on the company’s ambitious goal of reaching 1 billion gamers. He discusses the exciting integration of AI in game design, enhancing player experience and creativity. Wilson also reveals the high-stakes rebranding of FIFA, balancing collaboration and independence. Additionally, he draws parallels between Brazilian Jiu-Jitsu and business strategy, emphasizing the growing cultural significance of gaming as a beloved family pastime.
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Growing User Base
- EA has a large existing user base of 700 million.
- Interactive entertainment is becoming the dominant form, especially among younger generations.
EA Sports App
- The EA Sports app aims to connect virtual sports fandom with real-world sports.
- It provides a platform for fans to create and share content, get news, and interact with athletes and teams.
FIFA to FC Rebrand
- EA rebranded its FIFA game to FC to gain more freedom and move faster.
- The rebrand allowed for new partnerships and expansion beyond the game itself.