10min chapter

Masters of Scale cover image

Rapid Response: EA’s march to 1 billion gamers, with CEO Andrew Wilson

Masters of Scale

CHAPTER

EA's Strategic Rebranding and Community Engagement

This chapter examines Electronic Arts' recent rebranding efforts for their soccer game and the integration of AI in their projects. It highlights the company's ambitious goal to reach over a billion gamers by expanding their audience and creating engaging online communities. Additionally, the discussion covers the balance between collaboration with FIFA and pursuing independent innovation, focusing on enhancing user interactions and fostering deeper connections with fans.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode