Andrew Wilson, CEO of Electronic Arts and a leader in game development, shares insights on the company’s ambitious goal of reaching 1 billion gamers. He discusses the exciting integration of AI in game design, enhancing player experience and creativity. Wilson also reveals the high-stakes rebranding of FIFA, balancing collaboration and independence. Additionally, he draws parallels between Brazilian Jiu-Jitsu and business strategy, emphasizing the growing cultural significance of gaming as a beloved family pastime.

Andrew Wilson, CEO of Electronic Arts, shares insights on the booming gaming industry, emphasizing its role as the fastest-growing entertainment medium. He discusses the evolution of gaming during the pandemic and the shifting motivations behind it. Wilson also addresses cultural challenges, such as harassment and diversity, within the industry. He explores the metaverse's origins and its significance for future gaming spaces, advocating for community engagement and safety while navigating the competitive landscape of virtual worlds.