Startups For the Rest of Us Episode 508 | Finding Marketing Channels, Seat-Limited Trials, Building a Brand, and More Listener Questions
Aug 4, 2020
Asia Orangio, an expert in marketing and brand building, shares her insights on navigating the complexities of startup marketing. They discuss strategies for identifying the right marketing channels and provide feedback on freemium pricing models. The conversation also delves into the importance of brand identity versus branding, highlighting personal experiences that shaped successful strategies. Finally, they cover decision-making frameworks for choosing between starting a business and joining a startup, emphasizing fulfillment and opportunity costs.
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