Episode 508 | Finding Marketing Channels, Seat-Limited Trials, Building a Brand, and More Listener Questions
Startups For the Rest of Us
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Navigating Onboarding and Brand Building
This chapter delves into the intricacies of the onboarding process for HR-focused products, weighing the importance of customer experience against urgency in decision-making. It further explores the significance of brand versus branding, highlighting the role of core values and customer perceptions in developing a strong brand identity. Personal experiences and successful case studies are shared to illustrate strategies for creating meaningful brands and the evolution from personal to business branding.
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Transcript
