The StoryBrand Podcast #44: Could Niching Down Be the Fastest Way to Scale?
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Nov 3, 2025 In this conversation, Josh Taylor, CMO of OptSpot and expert in niching down, shares how focusing solely on car wash owners revolutionized his agency. He reveals that this strategy boosted his client retention to 99% and increased fees from $50 to $2,500. Josh emphasizes the importance of crafting a clear message that resonates with your ideal customers and discusses how automation and strategic coaching enhance service delivery. He encourages businesses to simplify messaging and consistently reinforce their niche for maximum impact.
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Pastor Turned StoryBrand Coach
- Josh pivoted from being a pastor to go all-in on StoryBrand coaching and agency work in 2017–2018.
- He joined Opspot and helped niche the agency to car wash owners, turning side work into a full-time business.
Depth Beats Breadth For Faster Scale
- Niching to one industry makes onboarding and messaging repeatable and faster.
- Opspot scaled from 17 to 400 car wash brands by creating a playbook and reusing it across clients.
Choose Niches That Enjoy, Value, Pay
- Ask whether the niche is enjoyable, values your offering, and will pay for results.
- Only work with clients who meet those criteria to avoid burnout and ensure growth.
