Josh Taylor

In this conversation, Josh Taylor, CMO of OptSpot and expert in niching down, shares how focusing solely on car wash owners revolutionized his agency. He reveals that this strategy boosted his client retention to 99% and increased fees from $50 to $2,500. Josh emphasizes the importance of crafting a clear message that resonates with your ideal customers and discusses how automation and strategic coaching enhance service delivery. He encourages businesses to simplify messaging and consistently reinforce their niche for maximum impact.