The Russell Brunson Show cover image

The Russell Brunson Show

The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07

Feb 5, 2025
Learn why building an audience is crucial before launching a funnel. Discover two paths to traffic: free strategies versus paid ads, and how both are essential. Explore the power of relationships and how connecting with influencers can drive significant traffic. Understand why consistent content creation is vital for long-term success. Hear personal stories of outpacing competitors and the mindset needed to thrive in the online selling landscape. Start gathering your audience the moment you decide to enter the business world!
51:17

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Quick takeaways

  • Building an audience before launching a product or funnel is essential for ensuring immediate sales and long-term success.
  • Finding traffic through a balanced approach of both paid ads and organic methods fosters growth and brand loyalty over time.

Deep dives

The Importance of Gathering an Audience Early

Building an audience ahead of launching a product or funnel is crucial for entrepreneurial success. By starting the process of gathering potential customers early on, entrepreneurs can ensure they have a receptive audience when their offer is ready. This approach helps avoid the common pitfall where individuals invest time and resources into building a funnel, only to realize they do not have an audience to sell it to. Prioritizing audience gathering can create momentum, enabling immediate sales once the product is launched, rather than scrambling to attract attention afterward.

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