The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07

14 snips

Feb 5, 2025

Learn why building an audience is crucial before launching a funnel. Discover two paths to traffic: free strategies versus paid ads, and how both are essential. Explore the power of relationships and how connecting with influencers can drive significant traffic. Understand why consistent content creation is vital for long-term success. Hear personal stories of outpacing competitors and the mindset needed to thrive in the online selling landscape. Start gathering your audience the moment you decide to enter the business world!

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ADVICE

Audience First

Gather your audience before launching your funnel, not after.
Focus on building a following first, then create an offer based on their needs.

INSIGHT

Traffic First, Funnel Second

Find your traffic source before building your funnel or offer.
Create products based on what the audience wants, not the other way around.

ADVICE

Build Relationships Early

Build relationships with influencers who already have your target audience.
Dig your well (relationships) before you're thirsty (need traffic).

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Most people build a funnel first and then try to find traffic. But that’s completely backward! In this episode, I share why your number one focus should be gathering an audience long before your funnel launches. I’ll break down the exact strategies I’ve used to dominate in marketing. Whether it's building ClickFunnels into the category leader or creating products that people are already lined up to buy. If you’re struggling to get momentum, this episode is for you.

Key Highlights:

Dig your well before you're thirsty - If you wait until your funnel is live to build an audience, you’ve already lost.
The two paths to traffic - Working your way in (free strategies) vs. buying your way in (paid ads). You need both, but I’ll tell you where to start.
The power of relationships - Most successful marketers don’t rely on ads alone. I’ll show you how connecting with the right influencers can send a flood of traffic your way.
Why publishing content is non-negotiable - You can’t just build an offer and hope people show up. I’ll explain why consistent content is the secret to long-term success.
How I’ve used these strategies to dominate competitors - From beating Leadpages to taking on GHL, I’ll share the mindset and tactics that keep ClickFunnels ahead.

If you’re serious about selling online, you can’t afford to wait until launch day to find your audience. The second you decide to start a business, you need to start gathering the many. In this episode, I’ll break down exactly how to do that, so when your funnel is ready, you’ve already got a crowd waiting to buy!

https://sellingonline.com/podcast

https://clickfunnels.com/podcast

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