The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
Feb 5, 2025
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Learn why building an audience is crucial before launching a funnel. Discover two paths to traffic: free strategies versus paid ads, and how both are essential. Explore the power of relationships and how connecting with influencers can drive significant traffic. Understand why consistent content creation is vital for long-term success. Hear personal stories of outpacing competitors and the mindset needed to thrive in the online selling landscape. Start gathering your audience the moment you decide to enter the business world!
51:17
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Quick takeaways
Building an audience before launching a product or funnel is essential for ensuring immediate sales and long-term success.
Finding traffic through a balanced approach of both paid ads and organic methods fosters growth and brand loyalty over time.
Nurturing relationships with influencers in your niche creates collaborative opportunities that expand reach and enhance market credibility.
Deep dives
The Importance of Gathering an Audience Early
Building an audience ahead of launching a product or funnel is crucial for entrepreneurial success. By starting the process of gathering potential customers early on, entrepreneurs can ensure they have a receptive audience when their offer is ready. This approach helps avoid the common pitfall where individuals invest time and resources into building a funnel, only to realize they do not have an audience to sell it to. Prioritizing audience gathering can create momentum, enabling immediate sales once the product is launched, rather than scrambling to attract attention afterward.
Leveraging Competition to Drive Success
Competition can be a powerful motivator in business, inspiring the pursuit of excellence and innovation. The speaker recounts experiences with competition throughout his career, emphasizing the importance of staying active and adaptable to overcome rivals. Rather than shying away from challenges, leveraging competition spurs growth and strategic improvement. By continuously seeking new ways to enhance their offerings in response to competitors, entrepreneurs can maintain their edge and capture market attention.
Publishing as a Pathway to Finding Your Voice
Regular publishing helps individuals discover and refine their voice within their respective niches. The act of sharing thoughts, experiences, and insights can lead to greater confidence and audience connection over time. This approach emphasizes the necessity of persistence, as it often takes time for content to gain traction and attract followers. By consistently outputting valuable content, entrepreneurs can create a significant impact and foster a loyal audience.
Building Relationships with Industry Influencers
Connecting with influencers in one's niche is a vital strategy for building credibility and access within a market. By nurturing relationships with those who already possess a following, entrepreneurs can create collaborative opportunities that expand their reach. The speaker highlights the value of starting with peers or slightly larger influencers instead of aiming for the top immediately, which can be daunting. This grassroots approach allows for mutual growth and opens doors for promotional partnerships that benefit both parties.
Utilizing Both Paid and Organic Methods for Traffic
Finding traffic, whether through paid ads or organic methods, is essential for any online business. While paid methods can deliver immediate results, organic strategies foster longer-term relationships and brand loyalty. The speaker suggests a balanced approach where initial efforts focus on building organic traffic while strategically reinvesting proceeds into paid advertisements once the business scales. This dual approach ensures entrepreneurs can effectively grow their audience and customer base while managing costs.
Most people build a funnel first and then try to find traffic. But that’s completely backward! In this episode, I share why your number one focus should be gathering an audience long before your funnel launches. I’ll break down the exact strategies I’ve used to dominate in marketing. Whether it's building ClickFunnels into the category leader or creating products that people are already lined up to buy. If you’re struggling to get momentum, this episode is for you.
Key Highlights:
Dig your well before you're thirsty - If you wait until your funnel is live to build an audience, you’ve already lost.
The two paths to traffic - Working your way in (free strategies) vs. buying your way in (paid ads). You need both, but I’ll tell you where to start.
The power of relationships - Most successful marketers don’t rely on ads alone. I’ll show you how connecting with the right influencers can send a flood of traffic your way.
Why publishing content is non-negotiable - You can’t just build an offer and hope people show up. I’ll explain why consistent content is the secret to long-term success.
How I’ve used these strategies to dominate competitors - From beating Leadpages to taking on GHL, I’ll share the mindset and tactics that keep ClickFunnels ahead.
If you’re serious about selling online, you can’t afford to wait until launch day to find your audience. The second you decide to start a business, you need to start gathering the many. In this episode, I’ll break down exactly how to do that, so when your funnel is ready, you’ve already got a crowd waiting to buy!