The GaryVee Audio Experience A Conversation with the CEO of Sesame Workshop w/ Steve Youngwood
Oct 11, 2022
Steve Youngwood, CEO of Sesame Workshop, shares insights on the organization's mission to enhance child development through media. He discusses Sesame Street’s lasting impact, particularly during COVID, highlighting emotional support and educational engagement. Youngwood reflects on how brands can tackle societal issues and the evolution of beloved characters like Elmo and Big Bird. The conversation also covers Sesame Workshop's global initiatives in early childhood education in crisis regions, showcasing a blend of entertainment and vital learning for children.
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Sesame Street's Impact
- Gary Vee learned English from Sesame Street as a child in Belarus.
- His family couldn't afford cable, so Sesame Street's accessibility was crucial.
Steve's Journey to Sesame
- Steve Youngwood, CEO of Sesame Workshop, shares his career journey.
- He worked at Viacom, overseeing brands like MTV, Nickelodeon, and SpongeBob, before joining Sesame Workshop.
Emotional Connection with Sesame Street
- People react strongly and personally when Steve Youngwood mentions his job at Sesame Workshop.
- They share stories about their favorite characters and how Sesame Street impacted their childhood.