A Conversation with the CEO of Sesame Workshop w/ Steve Youngwood
The GaryVee Audio Experience
00:00
The Evolution of Sesame Characters
This chapter explores the shifting popularity of Sesame Workshop characters like Elmo and Big Bird, emphasizing how generational changes affect audience connections. The speakers discuss strategies for keeping the characters relevant, including celebrity features and the balance between introducing new characters and retaining loyalty to beloved icons.
Transcript
Play full episode
