The GaryVee Audio Experience cover image

A Conversation with the CEO of Sesame Workshop w/ Steve Youngwood

The GaryVee Audio Experience

CHAPTER

Navigating Crisis: The Role of Brands in Supporting Communities

This chapter explores how brands can maintain relevance and responsiveness during difficult times, arguing that 72% accuracy can be more beneficial than striving for perfection. It highlights specific initiatives undertaken by a brand to tackle societal issues like COVID and racial injustice, reinforcing its role as a trusted resource for families.

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