
A Conversation with the CEO of Sesame Workshop w/ Steve Youngwood
The GaryVee Audio Experience
00:00
Navigating Crisis: The Role of Brands in Supporting Communities
This chapter explores how brands can maintain relevance and responsiveness during difficult times, arguing that 72% accuracy can be more beneficial than striving for perfection. It highlights specific initiatives undertaken by a brand to tackle societal issues like COVID and racial injustice, reinforcing its role as a trusted resource for families.
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