The Learning Leader Show With Ryan Hawk

149: Marcus Sheridan - The Sales Lion: "They Ask, We Answer"

Aug 10, 2016
Marcus Sheridan, a key business speaker and digital marketing consultant, shares insights into his transformative "They Ask, We Answer" philosophy. He discusses the importance of trust in sales, emphasizing transparency about pricing and competitors. Sheridan highlights how responding to common customer questions can save sales teams time and enhance outcomes. He also touches on the significance of personal branding within companies and reflects on his journey of continuous learning, all while driving audiences to action through impactful communication.
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INSIGHT

Obsessive Learners Sustain Excellence

  • Sustained excellence comes from an obsession with continual learning and curiosity.
  • Marcus Sheridan credits Jim Rohn for teaching him how to love learning and communicate simply.
ADVICE

Make 'They Ask. We Answer.' Your Guiding Principle

  • Answer every question your prospects ask by publishing clear content on your website.
  • Make 'They ask. We answer.' your company's guiding marketing principle.
ADVICE

Publish Pricing Transparently

  • Publish pricing openly on your site because price is the first thing buyers want to know.
  • Avoid hiding cost information; it creates frustration and drives prospects away.
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