149: Marcus Sheridan - The Sales Lion: "They Ask, We Answer"
The Learning Leader Show With Ryan Hawk
Where the Magic Happens Before Sales
Ryan asks about the most important part of the sales cycle; Marcus cites research that 70% of decisions happen before contact and shares analytics on content consumption boosting close rates.
Episode 149: Marcus Sheridan - The Sales Lion: "They Ask, We Answer"
Marcus Sheridan has coached multiple businesses of all types from around the globe in an effort to help them achieve world-class communication in all its forms, online and offline. Specifically, he has become known for: Content Marketing, HubSpot Training, Keynote Speeches. In 2015 alone, award-winning speaker Marcus Sheridan has traveled the globe, giving multiple sales, marketing, and leadership keynotes in a total of 8 different countries and 24 states. Sheridan, along with team member George Thomas, can be counted on to teach, inspire, and move audiences of all sizes to action while embracing today's digital consumer and new way of doing business.
Episode 149: Marcus Sheridan - The Sales Lion: "They Ask, We Answer"
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The Learning Leader Show
"I teach companies how to become the most trusted source in their industry."
In This Episode, You Will Learn:
- Having an obsession with continuing to learn will help you sustain excellence. A mindset that says "I have not figured it all out yet."
- His core philosophy is: "They ask. We answer."
- How Jim Rohn helped him fall in love with learning
- The process in which Marcus teaches companies to be the most trusted source in their industry
- "The reason why people buy from you is TRUST."
- When people go to your website, they want to know how much it costs... So tell them
- Talking openly about your competitors is a wise way to go about your business
- What's the most important part of the sales cycle? 70% of people decide what they're going to do before talking to a sales professional
- The magic happens before they talk to someone (this is why your website is critical)
- If someone read 30 pages on his website, they bought 80% of the time
- 80% of the questions are the same... Answer them on your website
- Why it's required at his company for each employee to build their personal brand
- Why is Marcus a great public speaker? "He knows how to explain things so that people can actually understand them."
- "When we tell stories, the audience can see it."
- Think, Feel, Act - Your speech can hopefully change all three
- Why he took his daughter on the road with him for an entire semester
- A learning leader is curious.. Constantly learning
"If you're going to be ultra successful in sales, you need a personal brand."
Continue Learning:
- Go to: TtheSalesLion.com
- Follow Marcuson Twitter: @TheSalesLion
- To Follow Me on Twitter: @RyanHawk12
You may also like these episodes:
Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon
Episode 082: Dan Pink – The Science of Motivation, Legendary Writer & Ted Talk
Episode 086: Seth Godin – How To Become Indispensable & Build Your Tribe
Episode 107: Simon Sinek – Leadership: It Starts With Why
Did you enjoy the podcast?
If you enjoyed hearing Marcus Sheridan on the show, please don't hesitate to send me a note on Twitter or email me.
Episode edited by the great J Scott Donnell
Bio From TheSalesLion.com
Marcus Sheridan has coached multiple businesses of all types from around the globe in an effort to help them achieve world-class communication in all its forms, online and offline. Specifically, he has become known for: Content Marketing, HubSpot Training, Keynote Speeches. In 2015 alone, award-winning speaker Marcus Sheridan has traveled the globe, giving multiple sales, marketing, and leadership keynotes in a total of 8 different countries and 24 states. Sheridan, along with team member George Thomas, can be counted on to teach, inspire, and move audiences of all sizes to action while embracing today's digital consumer and new way of doing business.
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