Crafting compelling messaging using the power of storytelling (with Dr JJ Peterson)

1

Introduction

00:00 • 4min

2

The Importance of Storytelling in Your Business

03:43 • 4min

3

Why Do You Think Marketing Is So Complicated?

07:44 • 4min

4

What Are Some Common Signs That Your Marketing Isn't Serving Your Business?

11:32 • 2min

5

Our Brains Are Burning Calories All the Time

13:25 • 4min

6

Why Is a Rolex a Good Quality Watch?

17:46 • 2min

7

The Seven Elements of a Good Story

19:55 • 3min

8

The Hook of a Story

23:04 • 4min

9

The Story Brand Framework

27:24 • 6min

10

What's the Problem?

33:08 • 4min

11

What Is the Importance of Being a Guide?

36:48 • 2min

12

What's the Difference Between Direct and Transitional Call to Action?

38:46 • 3min

13

Is There a Higher Pressure Sales Tactic?

41:43 • 4min

14

Is Your Business Going to Fail?

45:20 • 3min

15

When Was the Last Time You Tried Imperfect Action?

48:06 • 4min

16

What Is the Secret Sauce to Success?

51:39 • 2min