Is There a Higher Pressure Sales Tactic?

When it comes to failure, you want to think of that in terms of salt in the recipe. You need a little bit of it or the recipe won't work, but too much is going to ruin it. I almost talk about it like each of these elements of the story framework are like ingredients for a recipe of a loaf of bread and success is flour. So you can talk about their short term success and their long term success.

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