The Hook of a Story

If there is no problem in the story, there is no story. That's what a problem does in a story. It hooks an audience. If we can't believe that there's a path forward and we can't see it, we tune out. Then there's always this point in the story where you hear the words, what's the plan or here's the plan. And that's always because no matter how crazy the journey is that they're about to take, if the audience can see thatthere's a clear, easy way forward, then we're in.

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