Ambivalence in Behavior Change

Ambivalence is discussed as the root of many behavior change challenges, as it involves feeling compelling reasons for and against making a change. Research suggests that about two-thirds of people experience ambivalence when attempting behavioral change. Ambivalence arises due to the cost and downside associated with change. For example, parents may feel sad when their self-sufficient teenager leaves for college, despite wanting them to become independent. Recognizing and addressing ambivalence is crucial for practitioners to assist clients in navigating and processing their conflicting feelings, allowing them to move towards change.