The Cannabis Investing Podcast

CPG And Cannabis - A Conversation With Troy Datcher

Aug 24, 2022

54:20

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Highlights

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Episode notes

Are You Bringing Intentionality to the Retail Experience?

03:21

Do You Think We're Setting the Right Foundation for a Great Future?

01:56

Is the Elisi Market Burgeoning?

02:34

Introduction

4min

Cannabas Retail Experience - What's the Right Footing?

4min

Are You Bringing Intentionality to the Retail Experience?

3min

Is There Something Unique About Canabas?

3min

I've Been Struck by the Buttender, or the Butter Saint Hay, You Know?

4min

Canabas - Are You Bringing People on From Your Past Experience?

2min

Is the Illicit Market in California Keeping You Up at Night?

3min

Are You Encouraged by These Laws?

2min

I Think the Momentum Is Starting to Pick Up, State by State.

3min

10.

Do You Think We're Setting the Right Foundation for a Great Future?

2min

11.

Are You Encouraged by What's Happening in New York?

3min

12.

Is the Elisi Market Burgeoning?

3min

13.

The Hypocrisy Campaign - Is That Still the Right Way to Go?

5min

14.

Is It the Same, Like, in the South, or in the Midwest?

2min

15.

Strategy Is Not Just About the Things You Say Yes To

4min

16.

I'm Yethinking Everything's Been Talent Since I Got Here

5min

17.

Are You Excited About Things That Can't Even Imagine to Day?

4min

Coming from blue chip CPG companies like Clorox, Troy Datcher came on board as CEO for TPCO Holding (GRAMF) last year. Troy said that he's longed to have a relationship this intimate with the consumer in previous industries. "Candidly, I didn't own the experience." In cannabis TPCO reaches about 70% of California consumers. Creating a different company from how it started. Encouraged by legislative changes in California, but it's not enough. For those that can, influence the outcome.