Is It the Same, Like, in the South, or in the Midwest?

As we see new states and regions open up in terms of legalization, do you approach each region the same? I think it'll be different by market, based off ofa one, ability to talk to the consumers. And a, i'll give an example, not nothing that we've announced yet, but as we looko like culturally relevant cities across the country, you would just view it activat differently. How we'd activate in los vegas will be very different because of what you have available there. In a state of maryland, for example, because it's medically a legal to day, not recreationally legal, so you don't have to work though all those new