Strategy Is Not Just About the Things You Say Yes To

i think that we're trying to do a better job of articulating our strategy as a company. I've been spending my last ten months really trying to build the best consumer focus team in tits entire industry. So i'm excited about those things that we're doing. We're strategically gled. We got the right team, and we've got, you know, a strong balance sheet,. And we were doing a lot of great work to day to protect that so that it stays an advantage.