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Craft Beer & Brewing Magazine Podcast
44: Bierstadt Lagerhaus Founders: A Methodical Approach to Traditional Techniques
Aug 10, 2018
Ashleigh Carter and Bill Eye, co-founders of Bierstadt Lagerhaus, are passionate brewers known for their meticulous dedication to traditional lager techniques. They discuss the significance of using Weyermann base malt and the art of decoction mashing. The duo emphasizes quality over recipe, shares insights on navigating market cycles, and explores the challenge of balancing craft with commerce. They reflect on the importance of authenticity in marketing and the cultural roots of lager brewing, all while advocating for beer-focused conversations that celebrate the craft.
49:01
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Quick takeaways
- Bierstadt Lagerhaus focuses exclusively on lager brewing, employing traditional techniques like decoction mashing to enhance flavor quality and product integrity.
- Their community-oriented strategy involves building relationships with local bars and restaurants, providing immersive experiences to foster loyalty and effective promotion of their lagers.
Deep dives
Focus on Lager Brewing
The brewery specializes solely in brewing lager, particularly Pilsner and Hellas, which reflects the owner's passion for these styles. They have cultivated skills over years, visiting Germany to learn traditional techniques that contribute to their focus on creating world-class lager. The commitment to a single style of beer allows them to perfect their craft rather than dilute their efforts by chasing trends in the ever-evolving craft beer market. This determination to stick with lager is informed by a belief in its enduring popularity and historical success in the beer industry.
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