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44: Bierstadt Lagerhaus Founders: A Methodical Approach to Traditional Techniques

Craft Beer & Brewing Magazine Podcast

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Balancing Craft and Commerce in Brewing

This chapter examines the dual challenges of maintaining a creative vision while managing business realities in the brewing industry. It underscores the importance of product quality and consistency, particularly in the specialization of lager beer, as a means to navigate market pressures and trends. Through discussions on long-term strategies, customer relationships, and fair pricing, the chapter emphasizes a philosophy of patience and integrity over immediate financial gains.

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