AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Balancing Craft and Commerce in Brewing
This chapter examines the dual challenges of maintaining a creative vision while managing business realities in the brewing industry. It underscores the importance of product quality and consistency, particularly in the specialization of lager beer, as a means to navigate market pressures and trends. Through discussions on long-term strategies, customer relationships, and fair pricing, the chapter emphasizes a philosophy of patience and integrity over immediate financial gains.