Ashleigh Carter and Bill Eye, co-founders of Bierstadt Lagerhaus, are passionate brewers known for their meticulous dedication to traditional lager techniques. They discuss the significance of using Weyermann base malt and the art of decoction mashing. The duo emphasizes quality over recipe, shares insights on navigating market cycles, and explores the challenge of balancing craft with commerce. They reflect on the importance of authenticity in marketing and the cultural roots of lager brewing, all while advocating for beer-focused conversations that celebrate the craft.