The Digiday Podcast
How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms
Jan 23, 2024
Gallery Media Group discusses tackling social commerce with TikTok Shop, adapting to algorithm changes, and enhancing experiential events. They share insights on integrating social platforms into revenue streams, creating engaging content for brands, and leveraging live shopping experiences on TikTok for growth.
51:00
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Quick takeaways
- Gallery Media Group adapts to changing algorithms by testing TikTok Shop and enhancing event experiences for sponsors.
- The company focuses on influencer collaborations and leverages TikTok Shop to seamlessly integrate commerce into social content.
Deep dives
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