The Digiday Podcast How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms
Jan 23, 2024
Gallery Media Group discusses tackling social commerce with TikTok Shop, adapting to algorithm changes, and enhancing experiential events. They share insights on integrating social platforms into revenue streams, creating engaging content for brands, and leveraging live shopping experiences on TikTok for growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Exploring Social Commerce with Gallery Media Group
01:33 • 4min
Innovative Experiential Marketing Strategies for Engaging Events
05:46 • 20min
Navigating Algorithm Changes and Social Media Platforms for Brands
25:24 • 3min
Navigating the Transition to a Social-First Strategy with Insights from Socially Born Brands
28:24 • 2min
Exploring TikTok Shop and Live Shopping Experiences
30:25 • 12min
Navigating Growth and Expansion in Advertising Categories
42:16 • 4min
Exploring Niche Content Creation Strategies for the Modern Audience
46:21 • 2min