How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms
The Digiday Podcast
Exploring Social Commerce with Gallery Media Group
The chapter explores Gallery Media Group's transition to Instagram reels, their presence in events, and the incorporation of social production for sponsors. It delves into their exploration of TikTok Shop and the evolving landscape of social commerce, emphasizing their experimental phase and the positive progression in integrating social platforms into commerce revenue streams.
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