How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms
The Digiday Podcast
Exploring TikTok Shop and Live Shopping Experiences
The chapter delves into TikTok launching its shop and the changing landscape of commerce, exploring user and brand experiences. It discusses the success of live video shopping experiences and the potential revenue model of affiliate commissions. The speakers highlight the importance of influencers, innovative marketing strategies like 'hype,' and the exciting opportunities presented by live shopping on TikTok.
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