How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms
The Digiday Podcast
Innovative Experiential Marketing Strategies for Engaging Events
The chapter delves into a unique approach to events and experiential marketing targeted at a youthful audience, emphasizing the shift towards events for content creation and scalable content practices. It discusses Gallery Media's social-centric model, featuring collaborations with creators and influencers, long-term event models, and blending events with social-centric publishing to maximize ROI and provide lasting brand value.
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