Masters of Scale Tinker your way to scale: James Dyson
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Jun 6, 2024 
James Dyson, founder of Dyson and creator of the bagless vacuum, shares his remarkable journey from art student to tech innovator. He discusses the relentless iteration behind his products and the challenges faced when nobody wanted his groundbreaking vacuum. Dyson emphasizes the importance of adaptability in leadership, the role of failure in innovation, and his ambitious ventures into electric cars. With a revenue of $9 billion, he showcases how a commitment to technology and problem-solving can transform an industry.
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Dyson's First Sale
- James Dyson demonstrated his vacuum's dry powder shampoo by cleaning a stained carpet.
- The buyer, initially skeptical, agreed to stock the product after Dyson's persistence.
Origin of Dyson Vacuums
- Dyson's frustration with his bagged vacuum, which lost suction despite being emptied, led to his invention.
- He realized the bag's pores clogged, hindering suction, and sought a better solution.
5,127 Prototypes
- Dyson built 5,127 vacuum prototypes over four years before achieving success.
- He emphasized making one change at a time, highlighting the iterative nature of invention.
