Tinker your way to scale: James Dyson
Masters of Scale
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From Vacuums to Ventures: The Technology Journey
This chapter explores the evolution of a vacuum company into a technology brand, emphasizing the role of innovative technology over traditional market research in product expansion. It examines the challenges faced during a failed venture into the electric vehicle market and highlights the importance of fostering a culture of innovation within organizations. Additionally, the chapter discusses the establishment of the Dyson Institute to bridge the skills gap in engineering through a model that integrates work experience with academic learning.
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