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Tinker your way to scale: James Dyson

Masters of Scale

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From Art to Innovation: Dyson's Journey

This chapter explores James Dyson's transformative journey from pursuing art to becoming an influential designer and engineer. It highlights his struggles and breakthrough in creating a revolutionary vacuum cleaner, emphasizing the role of iteration and trial-and-error in innovation. The narrative also addresses the challenges of launching a new brand in a competitive market, focusing on technology, performance, and adapting to diverse cultural preferences.

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