

Growth Marketing Team Lead at Zalando: Mariana Kuiken - How to Leverage Disruptive Marketing Trends
Feb 2, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 2min
Zalando Moment: A Year in the Making
02:21 • 2min
The Different Approaches to Audience Targeting on Social Media
04:05 • 2min
Zalando's History
05:36 • 2min
How to Be a Successful Paid Marketer
07:44 • 2min
How to Disrupt a Media Format
09:39 • 2min
The Importance of Collaboration in Digital Marketing
11:20 • 3min
The Incrementality of a Campaign
13:53 • 3min
The Importance of Intercultural Sensitivity in Marketing
17:16 • 3min
The Benefits of Traveling and Abroad Experiences
20:36 • 3min
The Importance of Mentorship in Leadership
23:09 • 2min
How to Grow Your Career in Digital Marketing
25:04 • 2min
How to Delete All Your Apps
27:01 • 2min
How to Talk to an Octopus
29:18 • 2min
The Most Unlikely App on Your Phone?
31:04 • 2min