Growth Marketing Team Lead at Zalando: Mariana Kuiken - How to Leverage Disruptive Marketing Trends
How I Grew This
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The Different Approaches to Audience Targeting on Social Media
The biggest change and shift in privacy is moving away from like, if me as a user, I'll give you more information. Users want to be told and we call it the privacy paradox, right? Like users want relevance, bottom one to share data. So that's currently the challenge we live into. We're working now more like on building solutions, more aggregation of suffocation for instance.
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