The Importance of Intercultural Sensitivity in Marketing

I have learned a lot about the full funnel experience through my last role in SADMS. It was really interesting to see like especially the fashion industry how different formats we can use and then what kind of logics you can use. In Mexico or in high-contact societies, we can never say something in terms of very direct because that's just considered rude. So I always have been exposed to that but necessarily didn't know it through my experiences,. Living abroad, interacting with different people, people from around the world, different culture, different opinions.