Music Tectonics The Evolution of Artist Management
Nov 20, 2024
David Lai, a manager at Park Avenue Artists with A&R experience at Sony Music, and Ross Michaels, a partner focusing on innovative project development, share insights on the evolution of artist management. They discuss the shift from securing record deals to a comprehensive strategy that encompasses social media, project development, and traditional label roles. The duo highlights the importance of balancing artist autonomy with managerial guidance and the innovative opportunities that technology brings to the music industry, including evolving business models and brand collaborations.
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Joshua Bell Virtual Instrument
- Park Avenue Artists partnered with Embertone to create a virtual instrument of Joshua Bell's Stradivarius.
- This expanded Bell's reach to younger fans and diversified his income streams.
Joshua Bell VR Experience
- Joshua Bell's interest in VR led to a collaboration with Sony PlayStation.
- This resulted in an award-winning VR experience of Bell playing at Air Studios, showcasing positional audio tracking.
Live from Lincoln Center: Cuba
- Inspired by a trip to Cuba, Joshua Bell collaborated with Cuban musicians for a Live from Lincoln Center special.
- This Emmy-nominated project demonstrates leveraging unique experiences for artistic growth and broader appeal.